CHIC2023 don't say goodbye, let's meet "heat" August!
On March 30, the three-day CHIC2023 (spring) came to a perfect end, with a total of more than 170,000 visitors to the exhibition. Unprecedented prosperity, flowers, CHIC2023 (spring) with incomparable high popularity "bully screen" this spring, become the year's most praised Chinese clothing industry event.
"CHIC+, everything is happy", came to the exhibition site everyone remember this slogan. The CHIC new theme, incisive and vividly reflected in all aspects of CHIC, in the new transformation of the "new lifestyle change under the power of brand ecological construction of resource pooling platform", China's clothing industry once again took a solid step towards prosperity, 1,271 exhibitors, 1,255 brands, 117,200 square meters of exhibition area, 171,800 visitors... These intuitive numbers are proof of that!
CHIC this year covers 1.1 winter clothes smart selection, 2.1 trendy consumption, 3 gentry children's walk, 4.1 the most beautiful women's wear and North fashion trend 5 pavilions, 13 professional categories exhibition areas and "national cotton national tide fashion", "digital fashion technology", "national style clothing", "sustainable fashion" and other wonderful theme exhibition areas to greet the audience. 66 CHIC MATCHING, 11 CHIC TALK, 7 CHIC SHOW and a number of activities are held at the same time, which fully reflects the industrial value, commercial value and cultural value of CHIC in China's clothing industry.
Industry pioneer, leading the brand to run forward
Science and technology, fashion, green, which is the goal of the Chinese clothing industry running direction, more everywhere reflected in all aspects of CHIC2023 (spring).
We see people in pursuit of beautiful things stop for a long time to record the diverse faces of Chinese fashion. In the exhibition area of "The Most Beautiful Women's Wear", more than 160 women's wear enterprises and brands stand in great number. They are individual, elegant, or idyllic, conveying the brand's cognition and understanding of the female market in the exhibition space. Women's wear is one of the best carriers to reflect fashion. Following the trend, precious local Chinese fabrics have been widely used, among which intangible cultural heritage techniques such as Suzhou embroidery have been integrated. Oriental aesthetics make fashion more charming and moving. "Quality Men's Wear" is also actively conveying the infinite charm of "new Chinese Style". It takes into account both traditional strong brands and new fashion brands, and systematically explores the dressing rules of Chinese men at the same time, so as to obtain greater resonance and sense of value with Chinese men. CHIC2023 (spring) is the "clock" place for young people to chase the trend. "Fashion brand" CHIC YOUNG BLOOD, "Design Forces" CHIC IMPULSES, "Sports fashion", "Denim World", "Accessories, Shoes and bags" and "Global trends" six exhibition areas, covering all trendy and versatile; Fashionable clothes, fashionable games and fashionable objects are decorated in every corner to express the fashionable lifestyle full of free thought. Diversified clothing styles are also reflected in the "Children's clothes and school uniforms" exhibition area, Chinese style, British style, Japanese and Korean style and other kinds of children's clothes inject happiness into the road of children's growth.
We've seen smart manufacturing dazzle audiences and cutting-edge technology speed up industries. This year, the "Linking the Future" exhibition area has been comprehensively upgraded to "Digital Fashion Technology Exhibition", providing more advanced technology information and technical services for the audience in terms of exhibitors' scale, exhibition content, industry resources and other aspects, covering 3D design, intelligent manufacturing, digital marketing, SaaS platform, AI application, digital twin, smart retail and other types, creating a science-fiction movie experience.
The science and technology Summit Forum held in succession in the exhibition area will promote the scientific and technological progress and high-quality development of the industry in multiple dimensions from the aspects of technology, capital and ecology. "Customization and Professional Wear" exhibition area will give full play to the best technology, and improve the efficiency of supply chain through digitalization. The head company selects nearly 1,000 top fabrics and hundreds of models from around the world, to interpret the way of customized clothing suitable for Asian people from a new perspective. Focusing on the ultimate single product "preferred supply chain" exhibitors, relying on years and decades of rich experience and professional skills, to create fashion boutique, more flexible and flexible cooperation mode, for independent designers, new brands and other small and micro customers, as well as a large number of mature commercial brands, to provide high-quality and efficient services.
We can see that the concept of sustainable fashion development has been deeply rooted in the hearts of the people, and Chinese brands are bursting with vitality under the "green" connotation. "Winter Fashion" exhibition area fur enterprises bring both technology and environmental attributes of products, with the progress of science and technology and society down and fur are developing to more diversified, young direction. The "2022 Sustainable Fashion Practitioners" Awards Ceremony is one of the best evidences of the "green" development of Chinese enterprises. It pays tribute to and recognizes the outstanding enterprises who are advancing in the field of sustainable fashion and inspiring their peers with their vision, leadership and outstanding achievements.
Insight into business and links to global fashion opportunities
For the enterprise to bring the most direct business value is always CHIC important mission.
CHIC MATCHING in three days to witness exhibitors backlog long business desire, trade cooperation ushered in a blowout outbreak. Large regional agents from Henan, Shandong, Sichuan, Heilongjiang, Guangdong, Xizang, and more than ten overseas buyers from Italy, France, Spain, Australia, the United States, Russia, Turkey, Austria, etc., to build a large map of clothing channels. In the scope of buyer invitation and field segmentation, CHIC has achieved an unprecedented breakthrough. In addition to the brand, online brand, custom shop, business super docking, CHIC is organized more than ten agents special docking, they and MCN institutions, select goods platform formed CHIC history includes the most complete, the division of the most detailed clothing exhibition trade matchmaking.
This season, the number of trade matchmaking meeting reached a new record of 66, the number of buyers over 170. The two commercial docking zones add up to only a few hundred square meters, but they can be seen in a small way to predict the hot scene of Chinese clothing in 2023, so that everyone is encouraged to look forward to the future. Inside the venue, the purchasing director who had just finished his presentation was surrounded by businesses before he stepped down. There is always a long line at the 1V1 reception room; Outside the matchmaking meeting, there are more businesses attracted by this hot scene, lingering at the door hoping to obtain admission qualification. They make quick contacts after the meeting, or ask for inquiries, or ask for details, or immediately meet to visit the factory, everywhere is a busy and prosperous business scene.
CHIC2023 (spring) in the industry has brought too many business surprises, three days of business outbreak, along with the industry as long as half a year of the aftermath, let CHIC become a very large scale professional fashion show in Asia, and her influence is far more than this, she has become the industry mark, is a far-reaching industry events, but also each period of the clothing people's home!
"National tide" surging, cultural feast open wheat sharing
CHIC continue to emphasize the guiding role of Chinese excellent culture to the development of the industry, to help enterprises tell the story of China.
In addition to the Chinese clothing brands in the exhibition area of "The Most Beautiful Women's Wear", the special exhibition area of "National Cotton National Fashion" and "National Style Clothing" in Beiguan embodies the cultural confidence of Chinese culture in shaping the appearance of fashion. Many brands here show the traditional Chinese dyeing techniques to give the audience the most profound impression. The participating brands either recycle from environmental protection or reproduce classical clothing. Or inheriting and carrying forward the intangible cultural heritage, or the new improvement of the integration of Chinese and Western, Chinese brands are using a new clothing language and creative thinking, Chinese aesthetics, Chinese brand power to the Chinese people, as well as every foreign fashion lovers yearning for Chinese culture.
The beautiful eastern artistic conception in CHIC TALK continues to spread in the way of ideological exchange. From the perspective of Chinese aesthetics, classic inheritance, handicraft value, Oriental fantasy, insight into the macro trend, in-depth discussion of the aesthetic expression of "national style" culture in the current fashion life, inspire the innovation and application of Chinese traditional excellent clothing culture in the design and research and development concept. On the show, one by one, the costumes integrated with traditional intangible heritage let the audience feel the designer's intentions in product creative development and confidence in national culture. The "national wind" comes at the right time and comes just right. In addition, CHIC TALK, CHIC SHOW scene in turn staged many wonderful activities, gather many industry leaders, explore the development law and path of the new cycle of industrial change
